As Interactive Art Director of the marketing design group of Corbis, I collaborated with teams based around the globe. My purpose was to support creative vision through product design and development for a worldwide creative audience.
Corbis needed a knock-out global sales tool to showcase the depth of their media services and to bring home multi-million-dollar contracts. As Interactive Art Director, I delivered a modular, extendable framework for tailoring custom sales presentations. The project required extensive cross-functional collaboration and buy-in across global sales teams.
Card-sorts, story-telling, structural explorations, technology reality-checks, and a reorganized taxonomy for business lines were stepping stones along the development path.
As Interactive Art Director, I led the Seattle-based team in refining UI patterns. We streamlined the user experience and established a framework for showcasing incredible imagery within a consistent search/explore structure to ease commerce experiences.
We built customer loyalty through low-cost, playful engagement opportunities.
2 new contracts + 3 renewals within the first quarter = an ecstatic global sales lead. Online campaigns were systematized, leaving more time for creative customer engagement work (team joy!)
“Nicole is a wonderful collaborator in the making of beautiful, useful things. I was fortunate to work with her at two companies and on several products and projects. In each case, Nicole’s empathy and creativity shone through. ”